About
The Swedish producer who grew from lo-fi house pioneer to one of the most singular talents in dance music today.
Rising to prominence during the lo-fi house boom of the mid-2010s, Swedish DJ and producer DJ Seinfeld has outgrown his early origins to become one of the most versatile and respected musicians working in electronic music today.
With a sound that combines raw emotionality and a strong romantic bent with influences ranging from house, 2-step and modern pop and r’n’b, he’s already pioneered a genre, played everywhere from Coachella to DC10 in Ibiza and released two hugely celebrated albums.
His 2021 album ‘Mirrors’ (released on Ninja Tune) saw the producer hone a melancholic yet optimistic sound which took elements of the deliberately sepia-tinged lo-fi sound of his early work, and put the sound firmly into focus.
The album drew strong reviews from Resident Advisor, Pitchfork and Clash Magazine and saw Seinfeld on the digital cover of Mixmag, before taking his Mirrors live show to The Warehouse Project and Printworks.
Born in Malmo, Sweden, Seinfeld grew up in a musical family, with his father performing as an opera singer and his mother working as a piano teacher and flutist. “Chopin didn’t have the answers I was looking for though,” he says.
Electronic music first came to him through a ripped Moby CD as a 13-year-old before falling for Burial, Pantha Du Prince and what he describes as ‘romantic dance music’.
Not enjoying studying for his degree at Edinburgh University in the early 2010s, he spent most of his time working on music instead of finishing his coursework and came to prominence when he uploaded his track U to Soundcloud in 2016. A delectable slice of hazy melancholia, the track inadvertently spawned a whole new genre in the lo-fi house sound. His debut album Time Spent away From U followed in 2017, receiving plaudits from Rolling Stone and Pitchfork as well as contemporaries including Flume, Flying Lotus and Bonobo.
In 2018 he became part of a select group of DJs that includes Moodymann, DJ Koze and Nina Kraviz when he was chosen to curate an edition of the iconic DJ Kicks mix series. To top it off, in the same year Aphex Twin began playing his track Sakura in his live shows.
2019 saw Seinfeld launch his Young Ethics label with the ‘Galazy’ EP, which won the accolade of being preserved for cultural record in the Swedish Royal Library’s Archive For Sound. In the same year he also recorded a coveted Essential Mix for Radio 1.
In 2022, he released MIRRORS (REMIXED), which saw a hand-selected group of artists he admired including Themba, LSDXOXO and Moose Dawa rework tracks from the album and in 2023, he performed in the Mixmag Lab LDN and contributed a mix to The Lot Radio in New York, as well as gaining a monthly residency at CircoLoco in Ibiza.
“The response to Mirrors was crazy,” he tells us. “Musically it was a departure and I was nervous about that but it turned into something people enjoyed far more than I could have hoped for. I’ve even seen people with tattoos of the artwork! I’m so proud of that but so excited for what’s to come next. I can’t wait for people to hear the music I’m currently working on. I just have to pray to the sample clearing Gods!”